Deal Sheet: 2026 F-150 Platinum

Generations Ford · Hurricane, WV · VIN: 1FTFW7LD3TFB21302

Negotiation Guide

Opening Offer

$82,748

Fair Price

$84,248

Walk Away Above

$84,972

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$77,126

Est. Invoice$79,696

Holdback$2,571

MSRP (Sticker)$85,695

Asking Price$84,695

Markup-$1,000

Dealer Margin on This Car$7,570

Percentile100% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$69

Avg Markup (F-150)-$1,357

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5

Cheaper F-150 Platinum Inventory

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-$4,000$74,82022d

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-$4,000$75,62022d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98022d

Ford GrovesCape Girardeau, MO

-$4,000$81,03522d

Everett FordBenton, AR

-$4,000$76,21022d

Cogswell FordRussellville, AR

-$4,000$82,15022d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35522d

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-$4,000$81,98522d

Everett FordBenton, AR

-$4,000$76,24522d

Vogler FordCarbondale, IL

-$4,000$76,64022d