Deal Sheet: 2026 F-150 Platinum

Susquehanna Ford · Willow Street, PA · VIN: 1FTFW7LD3TFA40901

Negotiation Guide

Opening Offer

$76,504

Fair Price

$78,004

Walk Away Above

$79,092

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$72,162

Est. Invoice$74,567

Holdback$2,405

MSRP (Sticker)$80,180

Asking Price$78,680

Markup-$1,500

Dealer Margin on This Car$6,518

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$837

Avg Markup (F-150)-$1,413

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$375

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