Deal Sheet: 2026 F-150 Platinum

O'Meara Ford · Northglenn, CO · VIN: 1FTFW7LD2TFB18021

Negotiation Guide

Opening Offer

$76,688

Fair Price

$78,188

Walk Away Above

$78,912

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$71,672

Est. Invoice$74,061

Holdback$2,389

MSRP (Sticker)$79,635

Asking Price$78,635

Markup-$1,000

Dealer Margin on This Car$6,964

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory290 vehicles

Avg Markup (All Models)-$772

Avg Markup (F-150)-$1,034

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,313

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