Deal Sheet: 2026 F-150 Platinum

Town and Country Ford, LLC · Louisville, KY · VIN: 1FTFW7LD2TFB12879

Negotiation Guide

Opening Offer

$88,598

Fair Price

$90,098

Walk Away Above

$90,822

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$82,391

Est. Invoice$85,137

Holdback$2,746

MSRP (Sticker)$91,545

Asking Price$90,545

Markup-$1,000

Dealer Margin on This Car$8,155

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$841

Avg Markup (F-150)-$1,938

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,000

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