Deal Sheet: 2026 F-150 Platinum

Mullinax Ford · Lake Park, FL · VIN: 1FTFW7LD2TFB09948

Negotiation Guide

Opening Offer

$74,820

Fair Price

$76,320

Walk Away Above

$77,400

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,632

Est. Invoice$72,986

Holdback$2,354

MSRP (Sticker)$78,480

Asking Price$76,980

Markup-$1,500

Dealer Margin on This Car$6,348

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$575

Avg Markup (F-150)-$1,573

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$669

Price History

Jun 20, 2026$77,480 → $76,980(-$500)

Cheaper F-150 Platinum Inventory

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-$4,000$74,82021d

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-$4,000$75,62021d

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-$4,000$82,98021d

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-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

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-$4,000$82,15021d

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-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d