Deal Sheet: 2026 F-150 Platinum

Beach Ford · Myrtle Beach, SC · VIN: 1FTFW7LD1TFB26661

Negotiation Guide

Opening Offer

$84,593

Fair Price

$86,093

Walk Away Above

$86,817

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$78,786

Est. Invoice$81,412

Holdback$2,626

MSRP (Sticker)$87,540

Asking Price$86,540

Markup-$1,000

Dealer Margin on This Car$7,754

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory459 vehicles

Avg Markup (All Models)-$49

Avg Markup (F-150)-$985

% Below MSRP83%

Avg Days to Sell12 days

Avg Sold Markup-$269

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