Deal Sheet: 2026 F-150 Platinum

Mike White Ford of Coeur d'Alene · Coeur D Alene, ID · VIN: 1FTFW7LD0TFB30233

Negotiation Guide

Opening Offer

$87,840

Fair Price

$89,340

Walk Away Above

$90,480

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$82,458

Est. Invoice$85,207

Holdback$2,749

MSRP (Sticker)$91,620

Asking Price$90,620

Markup-$1,000

Dealer Margin on This Car$8,162

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$563

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$883

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