Deal Sheet: 2026 F-150 Platinum

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FTFW7L8XTFB25334

Negotiation Guide

Opening Offer

$75,251

Fair Price

$76,751

Walk Away Above

$77,833

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$71,024

Est. Invoice$73,391

Holdback$2,367

MSRP (Sticker)$78,915

Asking Price$77,915

Markup-$1,000

Dealer Margin on This Car$6,892

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory489 vehicles

Avg Markup (All Models)-$761

Avg Markup (F-150)-$1,061

% Below MSRP98%

Avg Days to Sell11 days

Avg Sold Markup-$819

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