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Deal Sheet: 2026 F-150 Platinum
Hunt Ford Inc · Franklin, KY · VIN: 1FTFW7L89TFA87045
Negotiation Guide
Opening Offer
$80,574
Fair Price
$82,074
Walk Away Above
$83,405
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,262
Est. Invoice$78,804
Holdback (est.)$2,542
MSRP (Sticker)$84,735
Asking Price$82,235
Markup-$2,500
Est. Dealer Margin on This Car$5,974
Percentile52% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,487
Avg Markup (F-150)-$3,963
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$865
Price History
Jul 9, 2026$83,735 → $82,235(-$1,500)
Cheaper F-150 Platinum Inventory
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-$8,500$75,99515d
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-$8,500$79,02048d
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Raceway Ford of DarlingtonDarlington, SC
-$8,500$78,48048d
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Hastings Ford, Inc.Greenville, NC
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T & J Ford, Inc.Ville Platte, LA
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Hutcheson Ford Sales, Inc.Saint James, MO
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Midway Ford Truck Center, Inc.Kansas City, MO
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Cogswell FordRussellville, AR
-$8,000$78,15048d