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Deal Sheet: 2026 F-150 Platinum
McKie Ford · Rapid City, SD · VIN: 1FTFW7L88TFB46862
This Is Already a Great Deal
Opening Offer
$72,158
Asking Price
$74,390
Max Price
$74,390
- • Recent buyers paid ~$1,881 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,119 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,651
Est. Invoice$71,973
Holdback (est.)$2,322
MSRP (Sticker)$77,390
Asking Price$74,390
Markup-$3,000
Est. Dealer Margin on This Car$4,739
Percentile16% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$2,070
Avg Markup (F-150)-$3,562
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$684
Price History
Jul 11, 2026$76,390 → $74,390(-$2,000)
Cheaper F-150 Platinum Inventory
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Cogswell FordRussellville, AR
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