Negotiation Guide
Opening Offer
$81,916
Fair Price
$83,416
Walk Away Above
$84,736
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,450
Est. Invoice$80,031
Holdback (est.)$2,582
MSRP (Sticker)$86,055
Asking Price$83,555
Markup-$2,500
Est. Dealer Margin on This Car$6,106
Percentile52% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$788
Avg Markup (F-150)-$3,787
% Below MSRP79%
Avg Days to Sell22 days
Avg Sold Markup-$674
Price History
Jul 9, 2026$85,055 → $83,555(-$1,500)
Cheaper F-150 Platinum Inventory
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