Deal Sheet: 2026 F-150 Platinum

Colonial Ford · Danbury, CT · VIN: 1FTFW7L88TFA89594

Negotiation Guide

Opening Offer

$72,972

Fair Price

$74,472

Walk Away Above

$75,543

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$68,954

Est. Invoice$71,252

Holdback$2,298

MSRP (Sticker)$76,615

Asking Price$75,115

Markup-$1,500

Dealer Margin on This Car$6,162

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$548

Avg Markup (F-150)-$1,200

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$391

Cheaper F-150 Platinum Inventory

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-$4,000$74,82021d

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-$4,000$75,62021d

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-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

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-$4,000$76,64021d