Deal Sheet: 2026 F-150 Platinum

Long-Lewis Ford of the Shoals · Muscle Shoals, AL · VIN: 1FTFW7L87TFB35254

Negotiation Guide

Opening Offer

$82,326

Fair Price

$83,826

Walk Away Above

$84,940

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$77,450

Est. Invoice$80,031

Holdback$2,582

MSRP (Sticker)$86,055

Asking Price$85,055

Markup-$1,000

Dealer Margin on This Car$7,606

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$220

Avg Markup (F-150)-$1,231

% Below MSRP81%

Avg Days to Sell12 days

Avg Sold Markup-$448

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