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Deal Sheet: 2026 F-150 Platinum
Homer Skelton Ford of Millington, LLC · Millington, TN · VIN: 1FTFW7L87TFB34086
Negotiation Guide
Opening Offer
$75,355
Fair Price
$76,855
Walk Away Above
$78,145
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,492
Est. Invoice$73,875
Holdback (est.)$2,383
MSRP (Sticker)$79,435
Asking Price$76,935
Markup-$2,500
Est. Dealer Margin on This Car$5,444
Percentile52% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$3,134
Avg Markup (F-150)-$4,181
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,418
Price History
Jul 9, 2026$78,435 → $76,935(-$1,500)
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