Deal Sheet: 2026 F-150 Platinum

Andy Mohr Ford, Inc. · Plainfield, IN · VIN: 1FTFW7L87TFB31463

Negotiation Guide

Opening Offer

$74,998

Fair Price

$76,498

Walk Away Above

$77,222

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$70,151

Est. Invoice$72,489

Holdback$2,338

MSRP (Sticker)$77,945

Asking Price$76,945

Markup-$1,000

Dealer Margin on This Car$6,795

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$577

Avg Markup (F-150)-$975

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$471

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