Deal Sheet: 2026 F-150 Platinum

Mel Hambelton Ford, Inc. · Wichita, KS · VIN: 1FTFW7L87TFB28823

Negotiation Guide

Opening Offer

$81,340

Fair Price

$82,840

Walk Away Above

$83,950

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$76,554

Est. Invoice$79,106

Holdback$2,552

MSRP (Sticker)$85,060

Asking Price$84,060

Markup-$1,000

Dealer Margin on This Car$7,506

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory940 vehicles

Avg Markup (All Models)-$28

Avg Markup (F-150)-$1,570

% Below MSRP46%

Avg Days to Sell33 days

Avg Sold Markup+$187

Cheaper F-150 Platinum Inventory

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-$4,000$74,82021d

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-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

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-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d