Deal Sheet: 2026 F-150 Platinum

Toothman & Sowers Ford · Whitehall, WV · VIN: 1FTFW7L87TFB07180

Negotiation Guide

Opening Offer

$81,018

Fair Price

$82,518

Walk Away Above

$83,626

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$76,262

Est. Invoice$78,804

Holdback$2,542

MSRP (Sticker)$84,735

Asking Price$83,235

Markup-$1,500

Dealer Margin on This Car$6,974

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$698

Avg Markup (F-150)-$1,380

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$286

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