Deal Sheet: 2026 F-150 Platinum

Eddie Preuitt Ford, Inc. · Hartselle, AL · VIN: 1FTFW7L87TFA57851

Negotiation Guide

Opening Offer

$81,404

Fair Price

$82,904

Walk Away Above

$84,015

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$76,613

Est. Invoice$79,166

Holdback$2,554

MSRP (Sticker)$85,125

Asking Price$84,125

Markup-$1,000

Dealer Margin on This Car$7,513

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$726

Avg Markup (F-150)-$1,455

% Below MSRP100%

Avg Days to Sell6 days

Avg Sold Markup-$333

Cheaper F-150 Platinum Inventory

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-$4,000$74,82021d

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-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

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-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

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-$4,000$82,15021d

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-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d