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Deal Sheet: 2026 F-150 Platinum
Serra Ford Rochester Hills · Rochester Hills, MI · VIN: 1FTFW7L87TFA25207
This Is Already a Great Deal
Opening Offer
$72,066
Asking Price
$74,295
Max Price
$74,295
- • Recent buyers paid ~$1,447 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
- • Asking price is already $107 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,891
Est. Invoice$71,187
Holdback$2,296
MSRP (Sticker)$76,545
Asking Price$74,295
Markup-$2,250
Dealer Margin on This Car$5,405
Percentile17% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold559
Avg Markup-$1,447
Median Markup-$1,000
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$910
Avg Markup (F-150)-$2,302
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$891
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