Deal Sheet: 2026 F-150 Platinum

Robert Horne Ford, LLC · Apache Junction, AZ · VIN: 1FTFW7L86TFB47217

Negotiation Guide

Opening Offer

$78,388

Fair Price

$79,888

Walk Away Above

$80,612

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$73,202

Est. Invoice$75,642

Holdback$2,440

MSRP (Sticker)$81,335

Asking Price$80,335

Markup-$1,000

Dealer Margin on This Car$7,134

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)-$894

Avg Markup (F-150)-$1,316

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$333

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