Deal Sheet: 2026 F-150 Platinum

Town & Country Ford · Bessemer, AL · VIN: 1FTFW7L86TFB46617

Negotiation Guide

Opening Offer

$82,113

Fair Price

$83,613

Walk Away Above

$84,337

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$76,554

Est. Invoice$79,106

Holdback$2,552

MSRP (Sticker)$85,060

Asking Price$84,060

Markup-$1,000

Dealer Margin on This Car$7,506

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$446

Avg Markup (F-150)-$1,242

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$705

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