Deal Sheet: 2026 F-150 Platinum

West Motor Ford, Inc. · Preston, ID · VIN: 1FTFW7L86TFB42695

Negotiation Guide

Opening Offer

$74,253

Fair Price

$75,753

Walk Away Above

$76,477

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$69,480

Est. Invoice$71,796

Holdback$2,316

MSRP (Sticker)$77,200

Asking Price$76,200

Markup-$1,000

Dealer Margin on This Car$6,720

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$545

Avg Markup (F-150)-$1,227

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$667

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