Deal Sheet: 2026 F-150 Platinum

Don Franklin Ford, Inc. · Columbia, KY · VIN: 1FTFW7L86TFA85981

Negotiation Guide

Opening Offer

$85,076

Fair Price

$86,576

Walk Away Above

$87,703

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$79,947

Est. Invoice$82,612

Holdback$2,665

MSRP (Sticker)$88,830

Asking Price$87,830

Markup-$1,000

Dealer Margin on This Car$7,883

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$509

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$353

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