Deal Sheet: 2026 F-150 Platinum

Ed Kenley Ford Inc · Layton, UT · VIN: 1FTFW7L86TFA23674

Negotiation Guide

Opening Offer

$75,826

Fair Price

$77,326

Walk Away Above

$78,410

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$71,546

Est. Invoice$73,930

Holdback$2,385

MSRP (Sticker)$79,495

Asking Price$78,495

Markup-$1,000

Dealer Margin on This Car$6,950

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)-$651

Avg Markup (F-150)-$1,111

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$676

Cheaper F-150 Platinum Inventory

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-$4,000$76,24521d

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