Deal Sheet: 2026 F-150 Platinum

Ford of Franklin · Franklin, TN · VIN: 1FTFW7L86TFA01996

Negotiation Guide

Opening Offer

$74,334

Fair Price

$75,834

Walk Away Above

$76,912

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$70,191

Est. Invoice$72,531

Holdback$2,340

MSRP (Sticker)$77,990

Asking Price$76,990

Markup-$1,000

Dealer Margin on This Car$6,799

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory455 vehicles

Avg Markup (All Models)-$65

Avg Markup (F-150)-$1,420

% Below MSRP81%

Avg Days to Sell11 days

Avg Sold Markup-$591

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