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Deal Sheet: 2026 F-150 Platinum
Jay Hodge Ford of Morrilton · Morrilton, AR · VIN: 1FTFW7L85TFA69951
Negotiation Guide
Opening Offer
$75,171
Fair Price
$76,671
Walk Away Above
$77,961
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,325
Est. Invoice$73,703
Holdback (est.)$2,378
MSRP (Sticker)$79,250
Asking Price$76,750
Markup-$2,500
Est. Dealer Margin on This Car$5,425
Percentile52% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)-$2,506
Avg Markup (F-150)-$4,275
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,132
Price History
Jul 9, 2026$78,250 → $76,750(-$1,500)
Cheaper F-150 Platinum Inventory
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