Deal Sheet: 2026 F-150 Platinum

Watseka Ford Lincoln, Inc. · Watseka, IL · VIN: 1FTFW7L85TFA46959

Negotiation Guide

Opening Offer

$78,887

Fair Price

$80,387

Walk Away Above

$81,486

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$74,327

Est. Invoice$76,804

Holdback$2,478

MSRP (Sticker)$82,585

Asking Price$81,585

Markup-$1,000

Dealer Margin on This Car$7,259

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$1,339

Avg Markup (F-150)-$1,278

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$778

Cheaper F-150 Platinum Inventory

Everett FordBenton, AR

-$4,000$74,82021d

Landers FordCollierville, TN

-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

Ford GrovesCape Girardeau, MO

-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

Gallatin FordGallatin, TN

-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d