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Deal Sheet: 2026 F-150 Platinum
Ford of Columbia · Columbia, TN · VIN: 1FTFW7L85TFA41230
Negotiation Guide
Opening Offer
$79,504
Fair Price
$81,004
Walk Away Above
$82,330
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,290
Est. Invoice$77,799
Holdback (est.)$2,510
MSRP (Sticker)$83,655
Asking Price$81,155
Markup-$2,500
Est. Dealer Margin on This Car$5,866
Percentile52% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,808
Avg Markup (F-150)-$4,012
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$757
Price History
Jul 9, 2026$82,655 → $81,155(-$1,500)
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