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Deal Sheet: 2026 F-150 Platinum
Atwater Ford, Inc. · Atwater, MN · VIN: 1FTFW7L85TFA36500
Negotiation Guide
Opening Offer
$77,337
Fair Price
$78,837
Walk Away Above
$80,136
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,292
Est. Invoice$75,735
Holdback (est.)$2,443
MSRP (Sticker)$81,435
Asking Price$79,435
Markup-$2,000
Est. Dealer Margin on This Car$6,144
Percentile87% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,872
Avg Markup (F-150)-$3,429
% Below MSRP99%
Avg Days to Sell35 days
Avg Sold Markup-$1,595
Price History
Jul 9, 2026$80,435 → $79,435(-$1,000)
Cheaper F-150 Platinum Inventory
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