Deal Sheet: 2026 F-150 Platinum

Ravenel Ford, Inc. · Ravenel, SC · VIN: 1FTFW7L84TFB39360

Negotiation Guide

Opening Offer

$76,568

Fair Price

$78,068

Walk Away Above

$78,792

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$71,564

Est. Invoice$73,949

Holdback$2,385

MSRP (Sticker)$79,515

Asking Price$78,515

Markup-$1,000

Dealer Margin on This Car$6,952

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$517

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$583

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