Deal Sheet: 2026 F-150 Platinum

Sawgrass Ford · Sunrise, FL · VIN: 1FTFW7L84TFA05271

Negotiation Guide

Opening Offer

$71,956

Fair Price

$73,456

Walk Away Above

$74,523

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$68,031

Est. Invoice$70,299

Holdback$2,268

MSRP (Sticker)$75,590

Asking Price$74,090

Markup-$1,500

Dealer Margin on This Car$6,059

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory370 vehicles

Avg Markup (All Models)-$997

Avg Markup (F-150)-$1,510

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$667

Cheaper F-150 Platinum Inventory

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-$4,000$76,24521d

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-$4,000$76,64021d