Negotiation Guide
Opening Offer
$76,783
Fair Price
$78,283
Walk Away Above
$79,007
- • Recent buyers paid ~$1,447 below MSRP
Price Breakdown
Est. Dealer Cost$71,757
Est. Invoice$74,149
Holdback$2,392
MSRP (Sticker)$79,730
Asking Price$78,730
Markup-$1,000
Dealer Margin on This Car$6,973
Percentile100% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold559
Avg Markup-$1,447
Median Markup-$1,000
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory324 vehicles
Avg Markup (All Models)-$608
Avg Markup (F-150)-$1,530
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$776
Cheaper F-150 Platinum Inventory
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-$4,000$82,98021d
Ford GrovesCape Girardeau, MO
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-$4,000$82,35521d
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Everett FordBenton, AR
-$4,000$76,24521d
Vogler FordCarbondale, IL
-$4,000$76,64021d