Deal Sheet: 2026 F-150 Platinum

Bill Utter Ford · Denton, TX · VIN: 1FTFW7L83TFB27040

Negotiation Guide

Opening Offer

$79,733

Fair Price

$81,233

Walk Away Above

$81,957

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$74,412

Est. Invoice$76,892

Holdback$2,480

MSRP (Sticker)$82,680

Asking Price$81,680

Markup-$1,000

Dealer Margin on This Car$7,268

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$641

Avg Markup (F-150)-$1,321

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$790

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