Deal Sheet: 2026 F-150 Platinum

Mac Haik Ford of Jackson · Jackson, MS · VIN: 1FTFW7L83TFB23392

Negotiation Guide

Opening Offer

$74,409

Fair Price

$75,909

Walk Away Above

$76,987

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$70,259

Est. Invoice$72,600

Holdback$2,342

MSRP (Sticker)$78,065

Asking Price$77,065

Markup-$1,000

Dealer Margin on This Car$6,807

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$504

Avg Markup (F-150)-$1,377

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$483

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