Deal Sheet: 2026 F-150 Platinum

Ronnie Watkins Ford · Gadsden, AL · VIN: 1FTFW7L83TFB19164

Negotiation Guide

Opening Offer

$76,643

Fair Price

$78,143

Walk Away Above

$79,232

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$72,288

Est. Invoice$74,698

Holdback$2,410

MSRP (Sticker)$80,320

Asking Price$79,320

Markup-$1,000

Dealer Margin on This Car$7,032

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$822

Avg Markup (F-150)-$1,700

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$632

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