Deal Sheet: 2026 F-150 Platinum

Kent Parsons Ford · Martinsburg, WV · VIN: 1FTFW7L83TFA41324

Negotiation Guide

Opening Offer

$82,202

Fair Price

$83,702

Walk Away Above

$84,816

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$77,337

Est. Invoice$79,915

Holdback$2,578

MSRP (Sticker)$85,930

Asking Price$84,930

Markup-$1,000

Dealer Margin on This Car$7,593

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$610

Avg Markup (F-150)-$1,115

% Below MSRP96%

Avg Days to Sell11 days

Avg Sold Markup-$455

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