Deal Sheet: 2026 F-150 Platinum

Fairway Ford · Placentia, CA · VIN: 1FTFW7L83TFA03396

Negotiation Guide

Opening Offer

$73,670

Fair Price

$75,170

Walk Away Above

$76,245

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$69,588

Est. Invoice$71,908

Holdback$2,320

MSRP (Sticker)$77,320

Asking Price$76,320

Markup-$1,000

Dealer Margin on This Car$6,732

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$564

Avg Markup (F-150)-$1,071

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$295

Cheaper F-150 Platinum Inventory

Everett FordBenton, AR

-$4,000$74,82021d

Landers FordCollierville, TN

-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

Ford GrovesCape Girardeau, MO

-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

Gallatin FordGallatin, TN

-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d