Deal Sheet: 2026 F-150 Platinum

Ken Garff Ford · American Fork, UT · VIN: 1FTFW7L82TFA46420

Negotiation Guide

Opening Offer

$81,399

Fair Price

$82,899

Walk Away Above

$84,010

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$76,608

Est. Invoice$79,162

Holdback$2,554

MSRP (Sticker)$85,120

Asking Price$84,120

Markup-$1,000

Dealer Margin on This Car$7,512

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory330 vehicles

Avg Markup (All Models)-$476

Avg Markup (F-150)-$1,136

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$750

Cheaper F-150 Platinum Inventory

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-$4,000$74,82021d

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-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

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-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d