Deal Sheet: 2026 F-150 Platinum

Randall Reed's Planet Ford 635 · Garland, TX · VIN: 1FTFW7L81TFB47190

Negotiation Guide

Opening Offer

$77,313

Fair Price

$78,813

Walk Away Above

$79,537

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$72,234

Est. Invoice$74,642

Holdback$2,408

MSRP (Sticker)$80,260

Asking Price$79,260

Markup-$1,000

Dealer Margin on This Car$7,026

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$836

Avg Markup (F-150)-$1,407

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$395

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