Deal Sheet: 2026 F-150 Platinum

Kate Faupel Ford · Henderson, KY · VIN: 1FTFW7L80TFB45396

Negotiation Guide

Opening Offer

$75,298

Fair Price

$76,798

Walk Away Above

$77,522

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$70,421

Est. Invoice$72,768

Holdback$2,347

MSRP (Sticker)$78,245

Asking Price$77,245

Markup-$1,000

Dealer Margin on This Car$6,825

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$439

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$467

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