Deal Sheet: 2026 F-150 Platinum

O. C. Welch Ford · Hardeeville, SC · VIN: 1FTFW7L80TFB41770

Negotiation Guide

Opening Offer

$84,478

Fair Price

$85,978

Walk Away Above

$86,702

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$78,683

Est. Invoice$81,305

Holdback$2,623

MSRP (Sticker)$87,425

Asking Price$86,425

Markup-$1,000

Dealer Margin on This Car$7,743

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory301 vehicles

Avg Markup (All Models)-$493

Avg Markup (F-150)-$1,894

% Below MSRP82%

Avg Days to Sell11 days

Avg Sold Markup-$286

Cheaper F-150 Platinum Inventory

Everett FordBenton, AR

-$4,000$74,82021d

Landers FordCollierville, TN

-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

Ford GrovesCape Girardeau, MO

-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

Gallatin FordGallatin, TN

-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d