Negotiation Guide
Opening Offer
$77,882
Fair Price
$79,382
Walk Away Above
$80,684
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,787
Est. Invoice$76,246
Holdback (est.)$2,460
MSRP (Sticker)$81,985
Asking Price$79,485
Markup-$2,500
Est. Dealer Margin on This Car$5,699
Percentile52% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$1,381
Avg Markup (F-150)-$4,278
% Below MSRP85%
Avg Days to Sell20 days
Avg Sold Markup-$966
Price History
Jul 9, 2026$80,985 → $79,485(-$1,500)
Cheaper F-150 Platinum Inventory
Classic FordSmithfield, NC
-$8,500$75,99514d
Berkeley FordMoncks Corner, SC
-$8,500$79,02047d
Hastings Ford, Inc.Greenville, NC
-$8,500$70,89047d
Raceway Ford of DarlingtonDarlington, SC
-$8,500$78,48047d
Hilbish FordKannapolis, NC
-$8,500$77,04047d
Hastings Ford, Inc.Greenville, NC
-$8,500$76,64047d
T & J Ford, Inc.Ville Platte, LA
-$8,000$77,73547d
Hutcheson Ford Sales, Inc.Saint James, MO
-$8,000$76,72047d
Midway Ford Truck Center, Inc.Kansas City, MO
-$8,000$76,63547d
Cogswell FordRussellville, AR
-$8,000$78,15047d