This Is Already a Great Deal
Opening Offer
$67,628
Asking Price
$69,720
Max Price
$69,720
- • Recent buyers paid ~$1,084 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $874 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,998
Est. Invoice$67,165
Holdback (est.)$2,167
MSRP (Sticker)$72,220
Asking Price$69,720
Markup-$2,500
Est. Dealer Margin on This Car$4,722
Percentile59% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1365
Avg Markup-$1,084
Median Markup-$1,000
Best Deal-$3,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory1102 vehicles
Avg Markup (All Models)-$909
Avg Markup (F-150)-$4,161
% Below MSRP79%
Avg Days to Sell20 days
Avg Sold Markup-$521
Price History
Jul 9, 2026$71,220 → $69,720(-$1,500)
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