Negotiation Guide
Opening Offer
$66,588
Fair Price
$68,088
Walk Away Above
$68,674
- • Recent buyers paid ~$1,172 below MSRP
Price Breakdown
Est. Dealer Cost$62,334
Est. Invoice$64,412
Holdback (est.)$2,078
MSRP (Sticker)$69,260
Asking Price$68,260
Markup-$1,000
Est. Dealer Margin on This Car$5,926
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold1828
Avg Markup-$1,172
Median Markup-$1,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$618
Avg Markup (F-150)-$1,500
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$583
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