This Is Already a Great Deal
Opening Offer
$74,661
Asking Price
$76,970
Max Price
$76,970
- • Recent buyers paid ~$1,180 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $820 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,073
Est. Invoice$73,442
Holdback (est.)$2,369
MSRP (Sticker)$78,970
Asking Price$76,970
Markup-$2,000
Est. Dealer Margin on This Car$5,897
Percentile11% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold1643
Avg Markup-$1,180
Median Markup-$1,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$990
Avg Markup (F-150)-$2,017
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$769
Price History
Jul 4, 2026$77,970 → $76,970(-$1,000)
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