Negotiation Guide
Opening Offer
$65,888
Fair Price
$67,388
Walk Away Above
$67,974
- • Recent buyers paid ~$1,172 below MSRP
Price Breakdown
Est. Dealer Cost$61,704
Est. Invoice$63,761
Holdback (est.)$2,057
MSRP (Sticker)$68,560
Asking Price$67,560
Markup-$1,000
Est. Dealer Margin on This Car$5,856
Percentile100% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1828
Avg Markup-$1,172
Median Markup-$1,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory185 vehicles
Avg Markup (All Models)-$427
Avg Markup (F-150)-$1,019
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$406
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