Negotiation Guide
Opening Offer
$71,563
Fair Price
$73,063
Walk Away Above
$73,649
- • Recent buyers paid ~$1,172 below MSRP
Price Breakdown
Est. Dealer Cost$66,812
Est. Invoice$69,039
Holdback (est.)$2,227
MSRP (Sticker)$74,235
Asking Price$73,235
Markup-$1,000
Est. Dealer Margin on This Car$6,424
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold1828
Avg Markup-$1,172
Median Markup-$1,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$421
Avg Markup (F-150)-$1,136
% Below MSRP91%
Avg Days to Sell18 days
Avg Sold Markup-$844
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