Negotiation Guide
Opening Offer
$66,967
Fair Price
$68,467
Walk Away Above
$69,508
- • Recent buyers paid ~$1,462 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,495
Est. Invoice$65,612
Holdback (est.)$2,117
MSRP (Sticker)$70,550
Asking Price$68,550
Markup-$2,000
Est. Dealer Margin on This Car$5,055
Percentile83% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1747
Avg Markup-$1,462
Median Markup-$1,000
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$2,070
Avg Markup (F-150)-$3,562
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$684
Price History
Jul 9, 2026$69,550 → $68,550(-$1,000)
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