This Is Already a Great Deal
Opening Offer
$69,161
Asking Price
$71,300
Max Price
$71,300
- • Recent buyers paid ~$1,462 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $388 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,420
Est. Invoice$68,634
Holdback (est.)$2,214
MSRP (Sticker)$73,800
Asking Price$71,300
Markup-$2,500
Est. Dealer Margin on This Car$4,880
Percentile48% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1747
Avg Markup-$1,462
Median Markup-$1,000
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,487
Avg Markup (F-150)-$3,963
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$865
Price History
Jul 9, 2026$72,800 → $71,300(-$1,500)
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