This Is Already a Great Deal
Opening Offer
$73,886
Asking Price
$73,540
Max Price
$73,540
- • Recent buyers paid ~$1,462 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,820 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$73,386
Est. Invoice$75,832
Holdback (est.)$2,446
MSRP (Sticker)$81,540
Asking Price$73,540
Markup-$8,000
Est. Dealer Margin on This Car$154
Percentile1% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1747
Avg Markup-$1,462
Median Markup-$1,000
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)-$752
Avg Markup (F-150)-$4,213
% Below MSRP80%
Avg Days to Sell23 days
Avg Sold Markup-$658
Price History
Jul 9, 2026$78,040 → $73,540(-$4,500)
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